Lead Generation goes Under the Microscope

All of the panic over mortgage implosions and market meltdowns have driven commentators to look for key drivers. This has opened the discussion on advertising and lead generation techniques:

• Paul Knag equates these lead generation practices to the fable of The Emperor’s New Clothes
• Regulating the Mortgage Ad, at LeadCritic
• The New York Times reviews the lead generation practices of Quicken Loans and LowerMyBills. As well as, highlighting new initiatives by the FTC and Attorney Generals in Ohio and New York:
  

  The Federal Trade Commission and attorneys general in states like Ohio and New York are looking into the ads as part of more comprehensive reviews of lending practices during the housing boom. In June, federal banking regulators ranked advertising as one of three areas where mortgage lenders need to be more judicious.

Is there a better way? A few think so:

• Silence Dogood at LeadCritic thinks that Redfin has a pretty good idea
• Someone may be even building a better lead generation mousetrap

Seems like the mortgage market isn’t the only market about to undergo change.

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customer experience, lead critic, lead generation, lead providers, mortgage implosion, mortgage lead buying, paul knag