Adchemy Adds Science to Lead Generation

Lead generation has long been a work of passion, creative, and intuition. However, Adchemy has an innovative approach that may provide significant results to lead buyers.

First, it is important to understand their foundation framework of lead generation. They are 100% organic search and media (banner) buys to their consumer website [ ]. From that point, their fundamental premise is that consumers have a tendency to be different based on observable attributes such as: location, time of ad response, creative response, and others. Know this information, combined with their control of the ad-serving process, they can leverage it to maximize the economics and results of their marketing efforts. This methodology and process can then be used to improve not only the submit rate, but also the quality of that inquiry. Then, as that consumer inquiry (lead) is provided to a lender, a lender will typically have a propensity to satisfy or fulfill certain leads better than others.

Wouldn’t it be interesting if you could have the lead supplier then use that data to overweight my lead buy with those higher propensity leads? Adchemy can.

If you are a data intense shop and are willing to create a complete feedback loop with a lead provider Adchemy may provide the extra lift in production you desperately need.

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