Big Mortgage Leads Starts a Blog

Big Mortgage Leads starts their blog off with a bang! Grabbing the essence of blogging and serving your customer with you content.

They reveal (how refreshing) some interesting empirical data from consumers using their mortgage buying Web forms:

• 44% of leads closed a loan or were in the process of closing a loan within 90 days of filling out the form
• On average, loans funded for $30,000 more than the amount that the lead entered into our form
• 76% of leads filled out only one form online when shopping for a mortgage
• 52% of the leads could not remember the name of any of the lenders who contacted them after filling out the form
• 61% of leads discussed their loan with friends / family to solicit a reference

There are definitely some conclusions to be drawn from this data. The most notable is that lenders and LOs are “turning and burning” on good customers that are talking to friends and family. Where is the trusted, brandable relationship we talk about over and over and over again.

Great job guys–keep it up!

Technorati Tags:
lead generation, lead management, bigmortgageleads, leadmarketwatch