Ad Exchanges, What if You Added Buyer Demand?

Mike Nolet at Mike On Ads has a very interesting series on Ad Exchanges and Ad Servers. It demonstrates how advertisers are trying to optimize the advertising you see to maximize quantity and quality of the inquiries they generate.

The next logical question would be: How powerful and profitable would it be, to a lead provider, to plug in real-time buyer demand?

Lead providers attempt to do that to some extent, but only based on static filters and monthly quotas. What if you really knew what the current product, production quota, and sales mix needed right now.